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What's the best book marketing strategy in 2024?

In today's digital landscape, social media plays a pivotal role for authors, offering a dynamic platform to connect with readers, showcase their work, and establish their literary identity. Through platforms like Instagram, TikTok, LinkedIn, and X (Twitter), authors can share insights, announce book releases, and foster a community of readers who share their passions. This intersection of social media and authorship not only boosts an author's visibility but also transforms reading into an interactive and engaging experience.

Social Media Strategy

Why should I be on social media as an author?

Having an author account on social media opens a treasure trove of benefits. It provides a direct line of communication with readers, allowing authors to share behind-the-scenes glimpses, discuss their creative process, and build a loyal community. By showcasing their personality and engaging with followers, authors can enhance their brand, boosting book sales and attracting literary opportunities. Social media also offers a platform to announce new releases, share endorsements, and join relevant conversations, further establishing their authority in the literary realm. With global reach and real-time interactions, social media empowers authors to forge meaningful connections that extend far beyond the pages of their books.

"One challenge I faced as a self-published author is working out the best ways to promote my books on social media. I recently turned this challenge over to Nathan at Softwood Books and he has done a wonderful job at writing posts and boosting my profile on Twitter, Facebook, Instagram, LinkedIn etc. We're only 1 month into the process but it has made a world of difference. I absolutely highly recommend them."

Softwood Marketing

See the faces behind Softwood's success

Ready to amplify your online presence?

Book a 1-2-1 Impact Hour with our experts

Discuss a tailored strategy for your channels. Learn how to target an audience, spark interest in your writing, boost website traffic, and connect with fellow readers and writers, all in one sweep.

JUST £79

Simplify your socials

Struggling with social media or short on time to market your book? Delegate your book marketing with our full service package. Enjoy free content design and monthly data analysis that will help refine and develop our strategy implementation as part of this service.

Author boost

Supercharge your author journey through our Marketing Assistant Service. If you have specific goals like planning book launch events, reaching out to reviewers, writing press releases, or connecting with booksellers, entrust us to provide the extra assistance you need.

"Marketing is no longer about the stuff we sell,
it's about the stories we tell"

Stress-Free Social Media Management:

Nurturing Your Online Presence with Confidence

Why can you trust us with your online reputation?

At Softwood, we've honed our expertise in crafting compelling content, seamless posting, and authentic audience engagement. Our track record of success, coupled with our deep understanding of the author's journey, makes us the reliable choice to elevate your online presence and connect with your audience effectively. Your unique voice and message is key to finding success so let's have a chat over Zoom - or book a visit to meet us in person.

Example of social media marketing

Crafting your ideal author marketing plan

Embracing the diversity of authors' needs, we take pride in our remarkable flexibility. Whether you seek comprehensive daily support or a more measured engagement spread over a month, our services adapt to your budget, expectations, and unique marketing objectives. This ensures a tailored approach that aligns seamlessly with your vision, providing you with the perfect level of assistance to propel your author journey forward.

Example of social media growth at Softwood Books
Web design
Maddy Glenn, director of Softwood Books

The Author's Cornerstone:

The significance of having a website

In today's digital realm, an author's website is a fundamental asset. It acts as a central hub for readers, industry peers, and fans to access key information about you and your creations. Beyond showcasing your books, it offers a platform to share your personal journey, writing insights, and engage on a deeper level with your audience. This online presence boosts your professionalism, making it simpler for potential collaborators to discover and assess your work. A website provides control over your online image, unaffected by social media shifts, solidifying your credibility and expanding your literary impact.

Ready to showcase your brand? Let's build your perfect website today!

Share your vision, and we'll create a bespoke website that embodies your brand.

Ready to discuss your book with our team? Book a call now

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